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"If you are in business, you have intellectual property!"®
A trademark is a word, symbol, or slogan that one person uses to identify and distinguish the price, quality, origin, and source of their hamburger from all the other choices of hamburgers. It can be anything you want really, so long as somebody else hasn’t already used it for the same thing.
Aimed at businesses that thrive on idea capital, this primer on intellectual property law spells out the easy and important steps to take to protect ideas such as brands, recipes, inventions, or artwork.
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