I am not a “hi-tech” company. Do I even have any intellectual property?
Yes you do. I say to my clients, “If you’re in business you have intellectual property.” It is a mistake to think just because you’re selling something not high tech like tennis shoes, well they can be high tech, but dog bowls or anything. Just because you’re not Microsoft or Dell or IBM or any of those big companies, you have intellectual property. You have trademarks, you have copy writes, you have trade secrets. And it’s a smart business person I believe who comes to understand them and then use them to protect themselves against their competitors.